01 / EXPERIENCE
HumanBasis
Experience
See how people experience AI—across comprehension, trust, culture, usability, accessibility, and emotional response.
HumanReality Audit™HUMAN + SYNTHETIC INTELLIGENCE
AI should work better for people.
And human values should remain at its center.
We help organizations evaluate AI experiences, uphold human values, and guide responsible adaptation—for customers, employees, and everyone AI affects.
REAL-WORLD AI. REAL HUMAN IMPACT.
INDEPENDENT EVALUATIONHUMAN-CENTERED DESIGNCONTINUOUS IMPROVEMENT
01 / THE OPPORTUNITY
Tech moves fast.
We must keep pace without losing sight of people.
Organizations are putting AI into people's lives every day. But technical performance alone can't tell us whether those experiences are clear, fair, accessible, trustworthy—or genuinely useful.
We bring real people, rigorous evaluation, and a practical values compass into the decisions that shape AI.
Not just a better launch. A better relationship, continuously.
02 / WHAT WE DO
Better experiences.
Stronger human values.
Three connected ways to understand and improve AI’s human impact.
HumanBasis
02 / VALUES
HumanBasis
Values
Evaluate how AI practices honor foundational human values while reflecting an organization’s mission and commitments.
HumanReality Values Test™03 / BOUNDARIES
MembrAIne™
Advisory
Shape responsible AI adoption through adaptive safeguards, human-centered governance, and sustainable change.
Explore MembrAIne™03 / OUR METHODOLOGY
Human intelligence meets
synthetic intelligence.
A connected framework for discovering friction, learning from people, measuring impact, and making improvements.
01
Hb SandBox™
SIMULATEExplore likely interactions and risks before deployment.
02
HumanReality Audit™
EVALUATETest actual experiences with real people and contexts.
03
Interlocutors™
ENGAGEBring diverse lived perspectives into the process.
04
HRS / HBCF
QUANTIFYMeasure human response and interaction friction.
05
Navigator™
IMPROVETurn findings into controls, recommendations, and retesting.
Designed for iteration, not a one-time verdict.
Discover Evaluate Design Implement Verify Monitor Repeat
04 / MEASURING WHAT MATTERS
Human impact,
made visible.
A HumanReality Score can help translate human experience into a common language for decisions and improvement.
ILLUSTRATIVE HUMANREALITY SCORE
67/100
Hb Coefficient of Friction0.333
HRS = 25 × (average rating − 1) · HBCF = 1 − HRS/100
THE MEMBRAINE PRINCIPLE
A living boundary between
humanity and AI.
As AI evolves, organizations need principles that endure—and practices that adapt.
MembrAIne™ helps organizations guide the conditions and pace of AI adoption, develop human-centered codes and governance handbooks, and sustain responsible change.
From Interlex’s cultural lens in communications to a broader human lens for AI, HumanBasis builds on deep experience understanding people, language, and behavior.
Our mission: to help organizations use AI responsibly, guided by human values, to make a positive impact on people’s lives.
LET'S BUILD WHAT COMES NEXT
Better AI begins
with better questions.
Exploring an AI implementation? Interested in collaborating on the human side of AI? We'd welcome a conversation.
Connect with HumanBasis